Websites for the events the travel trade lives by.
Trade shows are where the year's deals get done — and the platform around them is what separates a strong year from a wasted one. We build the registration, exhibitor portals, appointment scheduling and lead capture that organisers and exhibitors actually need — mobile-first, by people who've stood on the stands.
We turn three days on a stand into twelve months of pipeline.
Trade shows are the single largest line item in many tourism marketing budgets. A stand at a flagship trade show runs into tens of thousands. A pavilion at a regional show can be a full quarter of a tourism board's annual outreach. The platform that surrounds the show — registration, appointments, exhibitor portals, lead capture, post-show analytics — is what separates a successful year from a wasted one.
Charnette Labs is set up to build trade show platforms — for show organisers and for the exhibitors who turn up. Mobile-friendly registration. Appointment scheduling that works on the show floor. Buyer/supplier diary matching. Exhibitor portals that read like product, not paperwork. Lead capture that survives airport Wi-Fi. Post-show dashboards that connect spend to pipeline.
Show Organisers
What we'd build for a show organiser — visitor registration, exhibitor portal, programme, floorplan, press accreditation and the year-on-year rebooking flow that funds the next show. Designed to undercut the legacy platforms on price and beat them on UX.
Exhibitor Microsites
Show-period microsites for exhibitors — appointment booking, stand info, team profiles, pre-show meeting requests, and the post-show follow-up automation that captures the long tail of leads.
Lead Capture & ROI
Mobile lead capture that works in basement halls, badge scanning that survives airport Wi-Fi, and the analytics dashboards that prove the spend was worth it when the finance team asks.
Functions & events websites · Tourism associations · Representation company technology · Tour operator websites · Case study: The Annual Africa Tourism Evening
Common questions
Do you build websites for trade show organisers?
Yes. Charnette Labs builds for shows of every size — a global flagship, a regional powerhouse or a curated invite-only event — and the platform requirements are similar throughout: visitor and exhibitor registration, appointment-scheduling tools, exhibitor profile pages, programme and floorplan displays, and a press accreditation flow.
What about exhibitor portals?
Exhibitor portals are the engine of every trade show. Login-gated access for exhibiting companies, profile and listing management, appointment requesting and accepting, lead capture during the show, post-show analytics, and the rebooking flow for the following year. We're set up to build all of those, integrated with the public-facing programme so the appointment data feeds the on-site experience cleanly.
Can you build buyer/supplier matching and diary scheduling?
Yes — and this is exactly the gap we're building into for small and mid-sized showcases (50–500 attendees) where the legacy platforms (Reed Exhibitions, Informa, Tarsus) are over-engineered and underwhelming on UX. We'd build a custom matching system using profile-based pairing (interests, regions, products), buyer and supplier diary blocks with conflict detection, calendar sync to phones, on-site check-in, and post-show analytics. For shows currently doing this on manual spreadsheets, this represents a significant operational and attendee-experience upgrade at a fraction of legacy-platform pricing.
Do you build sites for exhibitors preparing for trade shows?
Yes — exhibitors at trade shows often need a dedicated landing page or microsite for the show period — appointment booking, stand information, team profiles, pre-show meeting requests, and a post-show lead-capture follow-up. We're set up to build these as standalone microsites or as a section of the exhibitor's main website.
What about lead capture and ROI measurement?
Trade shows are expensive. The exhibitors paying tens of thousands of pounds for a stand need to know what they got back. Our platform builds include mobile-friendly lead-capture tools (badge scanning, form fills, follow-up tagging) plus the post-show dashboards that turn captured leads into measurable pipeline by source, stand interaction, and meeting type.
How much does a trade show website cost?
A standard build (one website and one app, for iOS and Android) starts from GBP 3,000 + VAT. Enhancing a site you already have is the same price as building a new one. Hosting and care is from GBP 99 + VAT a month. Terms, conditions and usage limits apply. Until 31 December 2026, new business clients who take 12 months’ hosting and care, paid upfront, pay no build fee for one website and one app, for iOS and Android (limited to the first 25 clients or 31 December 2026, whichever comes first; a case study and testimonial are part of the offer). See the offer. Larger builds — trade portals, reservation integrations, custom platforms — are scoped after a discovery conversation. We bill in GBP, EUR, USD or ZAR; non-sterling amounts convert at the exchange rate on the day of invoice.
A trade show platform that pays for the next show.
From global flagships to regional shows, Middle East to luxury invite-only — we'd build the registration, the exhibitor portal, the buyer/supplier matching and the lead capture that turn three intense days into twelve months of measurable pipeline.
Start the conversation →Prefer email? hello@charnette.io
