Websites for the events the travel trade lives by.
Trade shows are where the year's deals get done — and the platform around them is what separates a strong year from a wasted one. We build the registration, exhibitor portals, appointment scheduling and lead capture that organisers and exhibitors actually need — mobile-first, by people who've stood on the stands.
We turn three days on a stand into twelve months of pipeline.
Trade shows are the single largest line item in many tourism marketing budgets. A stand at a flagship trade show runs into tens of thousands. A pavilion at a regional show can be a full quarter of a tourism board's annual outreach. The platform that surrounds the show — registration, appointments, exhibitor portals, lead capture, post-show analytics — is what separates a successful year from a wasted one.
Charnette Labs is set up to build trade show platforms — for show organisers and for the exhibitors who turn up. Mobile-friendly registration. Appointment scheduling that works on the show floor. Buyer/supplier diary matching. Exhibitor portals that read like product, not paperwork. Lead capture that survives airport Wi-Fi. Post-show dashboards that connect spend to pipeline.
Show Organisers
What we'd build for a show organiser — visitor registration, exhibitor portal, programme, floorplan, press accreditation and the year-on-year rebooking flow that funds the next show. Designed to undercut the legacy platforms on price and beat them on UX.
Exhibitor Microsites
Show-period microsites for exhibitors — appointment booking, stand info, team profiles, pre-show meeting requests, and the post-show follow-up automation that captures the long tail of leads.
Lead Capture & ROI
Mobile lead capture that works in basement halls, badge scanning that survives airport Wi-Fi, and the analytics dashboards that prove the spend was worth it when the finance team asks.
Functions & events websites · Tourism associations · Representation company technology · Tour operator websites · Case study: The Annual Africa Tourism Evening
Common questions
Do you build websites for trade show organisers?
Yes. Whether the show is a global flagship like a global flagship trade show, a regional powerhouse like a regional powerhouse trade show, or a curated invite-only event like a curated luxury invite-only event, the platform requirements are similar — visitor and exhibitor registration, appointment-scheduling tools, exhibitor profile pages, programme and floorplan displays, and a press accreditation flow.
What about exhibitor portals?
Exhibitor portals are the engine of every trade show. Login-gated access for exhibiting companies, profile and listing management, appointment requesting and accepting, lead capture during the show, post-show analytics, and the rebooking flow for the following year. We're set up to build all of those, integrated with the public-facing programme so the appointment data feeds the on-site experience cleanly.
Can you build buyer/supplier matching and diary scheduling?
Yes — and this is exactly the gap we're building into for small and mid-sized showcases (50–500 attendees) where the legacy platforms (Reed Exhibitions, Informa, Tarsus) are over-engineered and underwhelming on UX. We'd build a custom matching system using profile-based pairing (interests, regions, products), buyer and supplier diary blocks with conflict detection, calendar sync to phones, on-site check-in, and post-show analytics. For shows currently doing this on manual spreadsheets, this represents a significant operational and attendee-experience upgrade at a fraction of legacy-platform pricing.
Do you build sites for exhibitors preparing for trade shows?
Yes — exhibitors at trade shows often need a dedicated landing page or microsite for the show period — appointment booking, stand information, team profiles, pre-show meeting requests, and a post-show lead-capture follow-up. We're set up to build these as standalone microsites or as a section of the exhibitor's main website.
What about lead capture and ROI measurement?
Trade shows are expensive. The exhibitors paying tens of thousands of pounds for a stand need to know what they got back. Our platform builds include mobile-friendly lead-capture tools (badge scanning, form fills, follow-up tagging) plus the post-show dashboards that turn captured leads into measurable pipeline by source, stand interaction, and meeting type.
How much does a trade show website cost?
Every project is scoped and priced individually — we tailor a proposal to your operation, audience and goals after a discovery conversation. We work in GBP, USD or ZAR depending on your business. Get in touch to start the conversation.
A trade show platform that pays for the next show.
From global flagships to regional shows, Middle East to luxury invite-only — we'd build the registration, the exhibitor portal, the buyer/supplier matching and the lead capture that turn three intense days into twelve months of measurable pipeline.
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