PR and media tools built for tourism businesses that know their story.
A tourism press office is the digital infrastructure that puts your story in front of journalists and makes it effortless for them to cover you — press rooms, media portals, image libraries and coverage tools. We build the asset, not the PR.
Make journalists' lives easy. Get more coverage.
The best tourism PR comes from making it as simple as possible for journalists and editors to cover you. If a journalist has to email for photography, wait for a fact sheet and chase for a quote — they move on to a property that makes it easy. Your digital press office should give them everything in one place, immediately, in the format they need.
Charnette Labs builds press offices, media portals and coverage tools for hotels, safari lodges, tour operators and DMCs — designed around how the travel media actually works. We understand TTG, Travel Weekly, Condé Nast Traveller and the trade press that drives bookings, and we build tools that serve all of them.
Press Portals
Everything a journalist needs in one place — photography, press releases, facts, contacts. No emails, no waiting, no excuses not to cover you.
Image Libraries
High-resolution photography, organised by category, with usage rights and metadata — searchable, filterable and instantly downloadable.
Media Kits
Dynamic media kits that journalists browse online and download as formatted PDFs — always current, always professional.
Make the journalist's job easy and earn the coverage.
Tourism PR and media work lives or dies on speed and ease. A journalist on deadline needs the right image, the right fact and the right contact immediately — and if your media resources are slow, scattered or out of date, the coverage goes to someone whose materials were easier to use. PR and media agencies in travel carry this pressure on behalf of their clients, juggling assets, press materials and relationships across multiple brands at once.
We build PR and media technology that takes that friction away: well-organised media areas with downloadable, current assets, clear press information, and structures that let an agency manage materials across clients without chaos. We have spent years inside the travel trade and understand what earns coverage — making it effortless for the press to say yes — and we build to deliver exactly that.
Media areas that earn coverage
Journalists work on deadline. A well-built media area with downloadable, current images and clear press facts makes their job easy — and easy is what wins the coverage. We build resources designed around how the press actually works.
Manage assets across clients
PR agencies juggle materials for many brands at once. We build structures that let you organise and update press assets across clients without the chaos of scattered folders and outdated downloads.
Built on trade understanding
We understand what travel PR is really trying to achieve, because we have worked alongside it. That perspective shapes media tools built to earn coverage, not just store files.
What makes a media area actually useful to journalists?
Current, downloadable assets, clear facts and easy contact — all available instantly. Journalists work on deadline, so the easier you make their job, the more coverage you earn. We build media areas around that reality.
Can you build for an agency managing multiple clients?
Yes. We build structures that let a PR or media agency organise and update press materials across many client brands without chaos, keeping every brand's assets current and accessible.
Do you understand tourism PR?
We have worked alongside travel PR and understand what it is trying to achieve. That shapes tools built to earn coverage and protect your team's time, rather than generic asset storage.
What should a tourism press office include?
A tourism press office should give journalists and media everything they need without emailing your PR team. That means high-resolution photography organised by category, current and archived press releases, spokesperson biographies, key facts and statistics, conservation or sustainability data where relevant, and a clear media contact form. Charnette Labs builds all of this — as a standalone press microsite or integrated within your main website.
How do you make press photography accessible to journalists?
We build password-protected or open image libraries with high-resolution downloads, clear usage rights, metadata and captions. Images are organised by category — property, wildlife, experiences, food and beverage, people — and can be searched and filtered. Download tracking lets your PR team see which journalists have accessed which images, useful for following up coverage.
Can you build media kits that download as PDFs?
Yes. We build dynamic media kit pages that journalists can browse online and download as formatted PDFs — including key facts, property overview, rates guidance, imagery and contact information. These stay current because they are driven from your website content rather than manually updated documents.
Do you understand the travel and lifestyle media landscape?
Yes — Charnette Labs was founded by a tourism industry professional with direct experience working with travel trade press including TTG, Travel Weekly and consumer titles. We understand the difference between trade press and consumer travel media, and we build press tools that serve both audiences correctly.
Representation company technology · Sales & marketing technology · Trade show websites · Tourist board websites
Your brand deserves coverage. Make it easy to give it.
From a boutique brand press page to a full media hub for a lodge group or operator — we build PR and media tools that get your story told.
hello@charnette.io