Built for the businesses that serve the travel trade.
Travel insurance brokers, tourism legal firms, ATOL accountants, travel-trade recruitment, compliance consultants — and the entire events supply chain that keeps the trade running: caterers, AV and sound companies, stand builders, photographers, transport, registration tech. Your audience is the trade itself. Your website needs to speak the language of the buyers who hire you, not the consumer brand-speak that sells holidays.
We turn industry expertise into credentialed enquiries.
Travel insurance brokers, tourism lawyers, recruitment specialists, ATOL accountants and compliance consultants share a common problem. Your buyers are professional and evaluative. They are not browsing — they are vetting. They have a tender, a renewal, a regulatory deadline, or an urgent recruitment brief, and they need to satisfy themselves quickly that your firm has the depth, the relevant sector experience, and the named principal who will actually pick up the phone.
Charnette Labs builds B2B service-provider websites the way the trade actually buys. Surfaced credentials. Named principals. Genuine sector content. Photographed past projects for events suppliers. Structured enquiry and quote-request flows. Display of any regulator-required disclosures in the places they need to appear, using the wording you supply. Built by people who understand both your trade and the trade you serve.
A note on scope: we build websites and apps. We don't provide legal, financial, insurance, recruitment, accounting or compliance services ourselves. Where regulatory content needs to appear on your site, we display the text and logos you supply — we don't draft compliance copy or handle applications and submissions on your behalf.
Travel Insurance Specialists
Brokers serving the trade — public liability, professional indemnity, vehicle, marine, hospitality. Buyers are tour operators, lodge groups and DMCs, not consumers.
Tourism Legal & Compliance
ATOL trust account specialists, package travel regulation lawyers, GDPR consultants and ICAEW-regulated accountants serving tour operators and the wider trade.
Recruitment & Advisory
Travel-trade recruitment agencies, executive search, business advisers and tourism-specialist consultancies — sites that surface credibility and route briefs to the right hands.
Catering & Event Hospitality
Caterers, mobile bars, hospitality teams and corporate dining specialists serving travel-trade events — awards nights, FAM dinners, supplier showcases, exhibition lounges.
AV, Sound & Stand Builders
Production companies, lighting and audio specialists, exhibition stand designers and modular-stand builders working global flagships, regional powerhouses and curated luxury showcases.
Photography, Print & Logistics
Event photographers and videographers, signage and branding specialists, registration platforms, transport and shuttle providers, security and stewarding, branded merchandise and corporate gifting.
Tourism associations · Sales & marketing technology · Functions & events websites · PR & media technology
Common questions
What kinds of businesses fall under industry services?
Industry services covers any business that exists primarily to serve the travel trade rather than to sell travel directly to consumers. That includes specialist travel insurance brokers, tourism-specialist legal firms, ATOL accountancy practices, travel-trade recruitment agencies, compliance and regulatory consultants, and the events supply chain that keeps the trade running — caterers, AV and sound companies, stand builders, exhibition designers, event photographers and videographers, transport providers, registration platforms, signage and branding specialists, event security, and corporate gifting.
How is a B2B service-provider site different from a tour operator site?
The audience is professional buyers, not consumers. They are evaluating you against three or four competitors at a tender, on a recommendation, or after Googling. The site has to surface credentials, regulator status, named principals, sector experience and reference clients quickly — usually inside the first 30 seconds. Lead capture is structured around RFP / quote enquiry, not impulse booking. The visual register is more restrained, and the technical content is denser and more searchable.
Do you build websites for travel insurance specialists?
Yes — travel insurance brokers serving the trade are a natural fit. The site needs to clearly explain product (public liability, professional indemnity, vehicle, marine, hospitality), credential the underwriting partners, surface the team's travel-industry experience, and make quote requests and renewals frictionless for tour operators, lodge groups and DMCs.
Can you handle regulated content for legal and financial firms?
Yes — to the website side of it. Tourism-specialist legal firms covering ATOL trust accounts, package travel regulation, and dispute counsel, plus accountancy practices serving tour operators, have specific content their websites need to surface — SRA-required information for solicitors, ICAEW-required information for accountants, financial promotion notices, named-partner pages with qualifications. We build the websites that display this content cleanly and route enquiries to the correct named partner. We don't write the legal copy ourselves or advise on what your firm is required to publish — that stays with you and your in-house compliance team. Our job is to make sure the website displays the wording you supply, in the right place, in a way that reads professionally.
Do you work with travel recruitment agencies?
Yes. Specialist travel-trade recruitment is a tightly defined sub-sector with distinct site needs — current vacancies feed, candidate registration with privacy controls, employer-side enquiry, and the credibility content that wins exclusive briefs. We build all of those, with the GDPR posture professional candidates expect.
What about the events supply chain — caterers, AV, stand builders?
Absolutely. The travel trade runs on events — awards programmes, FAM dinners, conferences, pavilion stands at global flagships and regional shows — and every one of those events depends on a chain of specialist suppliers. Caterers, sound and AV companies, stand builders and exhibition designers, event photographers and videographers, signage and print, transport and shuttle providers, registration platforms, badge printing, security and stewarding, florists and decor, branded merchandise, marquees and structures, talent and speaker bureaus, interpreters. Each of these needs a website built for B2B procurement — credentials, sector experience, photographed past projects, and a quote-request flow that captures enough detail to brief a serious estimate.
What does an events supply chain website need that a consumer site doesn't?
Past-project galleries with named clients (where contractually permitted), capacity and scale information, public liability and indemnity insurance levels surfaced clearly, accreditations and certifications, lead times and booking windows, and a structured quote-request flow rather than an instant-buy button. Buyers are operations managers and event producers — they need to be able to brief you in five minutes from a phone in a busy show hall.
How much does an industry services website cost?
Every project is scoped and priced individually — we tailor a proposal to your operation, audience and goals after a discovery conversation. We work in GBP, USD or ZAR depending on your business. Get in touch to start the conversation.
A B2B services website that gets vetted in your favour.
From travel insurance brokers to ATOL accountants — we build B2B sites that surface credentials in the order professional buyers actually weigh them.
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