Insights for the travel trade.
Practical, honest writing on technology for the travel trade — websites, apps, push notifications and the decisions behind them — from people who have worked inside the industry.
Useful reading, not filler.
Short, candid pieces on the questions the travel trade actually asks us — budgeting, technology choices and what really moves the needle.
How much does a travel-trade website cost?
What actually drives the price of a website or app for a tour operator, DMC or rep company — and how to budget for one, honestly.
Read the guide →Push notifications for the trade: the real numbers
Cutting through the "90% open rate" hype — what web and app push actually do, where they beat email, and where they don't.
Read the explainer →Reaching travel agents in 2026: how to actually get through
Where the trade actually pays attention, which channels still work, and what now gets ignored — from two decades selling to agents.
Read the field notes →What a DMC website actually needs (and what it doesn't)
A DMC site is a B2B trust document, not a booking engine. What it needs, what it can skip, and the mistakes DMCs make.
Read the guide →Safari lodge websites: a checklist for the trade
A safari lodge site has a double audience and must load in the bush. What it needs to move both the trade and the guest — from someone who has sold safari.
Read the checklist →What a representation company website actually needs
A rep firm's site sells you to the trade on behalf of the brands you carry. Portfolio, credibility and contact in one — and what rep companies get wrong.
Read the guide →Event technology for trade functions
What an app adds to a trade dinner, lunch or workshop — host directories, timed catch-ups and a live prize wheel that pushes to winners and prize-givers.
Read the field notes →What a tour operator website actually needs
A tour operator site serves two audiences — traveller and trade. What every site needs, how to choose between B2B and B2C, and what operators get wrong.
Read the guide →Do you need a trade portal?
B2B login areas explained — what a trade portal is, what goes in one, and whether your travel business actually needs an agent-facing portal.
Read the explainer →What a travel agency website actually needs
An agency site sells trust and a conversation, not a catalogue. What every travel agency site needs, and the mistakes that cost enquiries.
Read the guide →Does my travel business need an app?
Website first, app when people have a reason to come back. When an app earns its place, the middle ground, and how to decide honestly.
Read the guide →Getting found in AI search
Assistants now answer by summarising the web. How a travel business becomes the source ChatGPT, Perplexity and Google's AI overviews name.
Read the explainer →Got a question we haven't written up yet?
Ask us directly — we answer the way we write: plainly, and from inside the trade.
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