Built from inside
the industry.
Charnette Labs exists because tourism businesses deserve technology built by people who understand how the industry actually works — not developers guessing at it from the outside.
Almost nearly two decades in the
travel industry.
Then this.
My name is Graeme Watson. I've spent the last nearly two decades working in the travel industry — in luxury safari sales, representation, and client-facing sales roles across the African travel market. I've done the property visits, the trade shows, the long drives between lodges, the late-night follow-up emails. I know what it's like to be the person selling travel for a living — because I still am.
What I also saw, throughout all of that time, was tourism businesses consistently underserved by technology. Websites that looked like they were built by someone who'd never been on a safari. Apps that ignored how guests actually behave in remote lodge settings. Tools built for generic small businesses, just skinned with a palm tree. Nobody was building for tourism businesses the way tourism people think.
"The best product for an industry is always built by someone who's lived inside it. That's what Charnette Labs is."
So I built Charnette Labs to close that gap. Not as a generalist agency that takes tourism clients alongside everyone else — but as a technology company built exclusively for the tourism and travel industry. Every line of code, every design decision, every conversation we have is shaped by that focus. (There's a longer version of the argument here — specialist tourism agency vs general web agency.)
We're a small, focused team based in the UK, set up to support properties, operators, and businesses across Africa, Europe, and beyond. We're not trying to be everything to everyone. We're trying to be exactly right for the tourism industry.
Technology that fits the
way tourism works.
Tourism doesn't work like other industries. Guests arrive by bush plane. Properties are offline half the day. Sales reps are on the road between visits. The best technology for this industry has to be built around those realities — not retrofitted to them.
We speak tourism, not tech. Every conversation, proposal, and project is framed in the language of your industry — because we came from it.
We don't take on work outside tourism. We focus exclusively on tourism businesses — which means deeper expertise and better results for everyone we support.
No agency theatre, no inflated timelines, no mystery invoices. You'll always know exactly what you're getting, what it costs, and when it will be delivered.
Three things.
Done properly.
Fast, mobile-first websites built on a fast global edge network. Under 2-second load times anywhere in the world. Designed to perform for the trade and the businesses that use them — not just look good on a screen.
Trade booking platforms, sales-rep and portfolio apps, partner portals and internal tools — built for iOS and Android with offline capability where remote connectivity matters.
Real-time guest communication that actually gets read. Booking confirmations, pre-arrival information, in-stay updates, post-stay follow-ups — delivered directly to the guest's device.
Ready to talk to someone
who knows your world?
Tell us about your business. We'll come back to you the same day with a straight answer.
Start the Conversation →