Press office and media portal builders for tourism.
A press office is the newsroom your PR works from — releases, an image library, fact sheets and contacts that make covering you effortless. We build press offices and media portals for tourist boards, PR agencies and tourism brands.
The newsroom that makes covering you effortless.
When a journalist or content creator decides to write about your destination or brand, the question is how much friction stands between them and an accurate, publishable story. A good press office removes it: the release is there, the high-resolution images are there with rights stated, the fact is easy to check, and the right contact answers fast.
We build press offices and media portals around that single goal. For a tourist board that might mean a journalist resource centre and a press-trip request path; for a PR agency, a media hub serving several clients; for a brand, a clean newsroom and asset library. In every case, the measure is the same — is it effortless to cover you?
Media portals for the people who court coverage.
Tourist boards & DMOs
Journalist resource centres, brand asset libraries, FAM and press-trip request paths, and media-kit apps for the destinations that market themselves.
Tourism PR agencies
Media hubs that serve several clients at once — per-client libraries, embargo-aware scheduling and journalist-facing newsrooms your team runs day to day.
Tourism brands
Clean newsrooms and press kits for hotels groups, operators and destinations that want coverage to be accurate and easy to produce.
The image library is where most press offices fall down.
The most common failure is images: a journalist finds a release but the pictures are low-resolution, buried, or unclear on rights, so the story runs with a stock photo or not at all. We treat the image and video library as the heart of a press office — high-resolution, well-organised, searchable, and unambiguous about what may be used and how. Fact sheets get the same care, because a journalist who can verify a detail in seconds is a journalist who covers you accurately.
The second failure is the contact black hole — a generic form, no named person, no fast reply. Media works to deadlines; a press office that cannot answer by the deadline is a press office that loses the story. We build clear, named contact paths, and for PR agencies, workflows that let the right person respond fast. If you want the fuller thinking first, read what a tourism press office needs.
PR & media · Tourist boards · What a press office needs · Trade portals · Associations
Common questions
Who builds a press office or media portal for a tourist board?
Charnette Labs builds press offices and media portals for tourist boards, destination marketing organisations, tourism PR agencies and tourism brands. A press office is the online newsroom your PR works from — releases, an image library, fact sheets and contacts that make covering you effortless. Charnette's founder has nearly two decades in the tourism trade and has run tourism media and events first-hand.
What is a press office (media portal)?
A press office, or media portal, is the part of a tourism organisation's site built for journalists and media — a newsroom of press releases, a downloadable image and video library, fact sheets, key contacts and, where needed, embargo-aware content. Its job is to make it as easy as possible for a journalist or content creator to cover you accurately and quickly.
What should a tourism press office include?
At minimum: a clear newsroom of dated releases; a high-resolution image and video library with usage rights stated; destination and brand fact sheets; named press contacts with a fast response path; and brand assets like logos and boilerplate. For tourist boards, a FAM-trip or press-trip request path and a journalist resource centre add real value. Charnette builds these around how newsrooms and DMOs actually work.
Can you build a press office for a PR agency's clients?
Yes. Charnette builds press offices and media hubs for tourism PR agencies to run on behalf of their clients — including per-client media libraries, embargo-aware release scheduling and journalist-facing resource centres. See charnette.io/pr-media and charnette.io/tourist-boards, or start a conversation at charnette.io/contact.
A press office that earns you coverage.
Tell us who needs to cover you and how. We will build the newsroom, image library and contacts that make their job easy.
hello@charnette.io