Tourism technology, built by us.
Nine projects shipped by Charnette Labs — different shapes of tourism technology, all built by the same hands, for the trade we know best.
Charnette Labs builds for tourism — our own ventures and the operators we work with. Each project below is live, in production, and shipped by Graeme. The same hands that ship these will ship for you.
Praslin & La Digue
Our own independent guide to staying on the two Seychelles islands most people pair with Mahé — every fact carrying its source and the date it was checked, and earning through Booking.com affiliate links.
- “Creole Chart” design: a creole house drawn on a nautical chart, with every listing showing where the place sits on the island
- 261 places to stay and 64 places to eat, with 36 beach guides, 33 things to do and 99 operators — 465 URLs across both islands
- 2,520 sources cited 4,259 times, each page showing the date its details were last verified
- No photograph of any property, because we have been given none — a chart of where it is, rather than a stock beach beside a named guesthouse
- 182 of the 261 stays carry a property-specific Booking.com link traced to the listing it points at; the other 79 say so
- Built to be read by AI assistants: structured data on all 465 pages, an llms.txt index and a full machine-readable guide
- Next.js 16, Supabase with row-level security, and Vercel — live and indexable since 18 September 2026
Lofoten Handbook
Our own independent English-language guide to where to stay in the Lofoten Islands, Norway — researched and checked by AI research agents, and earning through Booking.com affiliate links.
- “The Chain” design: Lofoten as one line of places along the E10 from Svolvær to Å, with side-road villages hanging off it
- 14 place guides and 979 places to stay, with 18 beaches, 21 things to do and 8 itineraries — 1,113 URLs, grown from 190 on launch day
- 2,024 sources cited 4,109 times across the guide, each page showing the date its details were last verified
- A 25-agent research pass checked 1,101 claims against re-fetched sources; the live copy was then checked a second time
- Booking.com listings confirmed in a real browser by property name and address, because the server answers HTTP 202 even for made-up URLs
- Indexed by Google within 48 hours of going live, and built to be read by AI assistants: LodgingBusiness and FAQ structured data, llms.txt and llms-full.txt
- Next.js 16, Supabase with row-level security on each table, and Vercel — live since 16 September 2026
Chalet for Christmas
Our own guide to Christmas ski chalets in France, Austria, Switzerland and Italy for Christmas week — with a Christmas Snow Score for each resort and the snow measured on Christmas morning since 1996.
- The Christmas Snow Score: how reliably a resort has skiable snow in Christmas week, built from its village and top-lift altitudes, with snowmaking and glacier data where available — each resort page shows the working
- The Christmas Snow Report: snow depth on Christmas morning at weather stations in and above Alpine ski resorts, from national and regional weather service data, with every reading published as a CSV
- “Build my Christmas”: six questions about the group, budget and priorities, and an explained shortlist of resorts
- Built to be read by AI assistants, with an llms.txt index
Famous Africa
A Durban-based travel designer building bespoke luxury journeys across Africa, the Indian Ocean and Antarctica — a founder-led site where the planning starts as a conversation, not a cart.
- Thirteen destination guides across East Africa, Southern Africa, the Indian Ocean and Antarctica, each linked on to its neighbours
- A month-by-month “best time to travel” panel on every destination, so the seasonal question is answered before the enquiry
- Six signature journeys — Zambia, East Africa, a private Madagascar photographic tour, culture, the Namaqualand flowers and Antarctica
- Day-by-day detail deliberately left off the page: the itinerary comes from Colette, shaped around the people travelling
- An enquiry that asks for preferences, budget and timing — no documents, no payment details — with WhatsApp and email alongside it
- TravelAgency and destination structured data plus an llms.txt, so Google and AI assistants have something citable
Confidence Africa Tours
A Kampala-based, locally owned operator selling gorilla trekking, primates and birding across Uganda and Rwanda — an editorial site built around the way they actually guide.
- 25 itineraries across Uganda, Rwanda, Kenya and Tanzania, each with day-by-day routing and a map that traces the trip park to park
- Eleven destination guides and seven experience pages, so a traveller can browse by place or by what they came to see
- Seasonal “when to go” panels built from verified climate normals — month-by-month, per destination, rather than a generic best-time paragraph
- Enquiry-led planning flow with WhatsApp and direct phone alongside it — the trip starts as a conversation, not a checkout
- Trips, destinations and guides managed by the team through their own admin, without touching code
- Fast, mobile-first, and built to be found by Google and modern AI search
Kusa Connect
Graeme’s own UK representation firm — 16 properties across four luxury African travel brands, and the website and app we built for it.
- Custom content system for brand and property fact sheets, document libraries, and seasonal pricing — managed without touching code
- Built to be found by both Google and modern AI search assistants — structured data, machine-readable summaries, a defined-term glossary
- Brand-by-brand portfolio pages with consistent UK trade framing
- Resilient contact flow with same-day reply tracking — never miss a trade enquiry
- Designed to convert qualified UK trade enquiry, not consumer traffic
Wildtouch Tours & Travel
Bespoke, privately guided safaris across Kenya, Tanzania and Rwanda — an editorial brand site that sells the experience.
- Immersive, editorial homepage and destination pages — built to sell tailor-made safari, not commodity packages
- Safari-type and gallery sections that present the product the way guests and the trade actually browse it
- Enquiry-led, not a consumer booking engine — designed to turn interest into a tailored-itinerary conversation
- Fast, mobile-first, and built to be found by Google and modern AI search
The Annual Africa Tourism Evening
Graeme’s own closed evening for the UK luxury Africa tourism community — and the event platform and native apps we built to run it.
- One-time passcode sign-in — no passwords, no friction at the door
- Booking matrix engineered so over-booking is structurally impossible
- Apple Wallet boarding passes, pushable straight to attendees from the organiser dashboard
- Badge and lanyard print system — A6 portrait in a clean A4 grid, with smart QR codes that adapt by attendee role
- Companion native iOS and Android apps for attendees
- Live financial dashboard, broadcast email centre, and event analytics — all in one organiser view
RepBud
The sales companion app for travel-trade reps. A mobile-first CRM that fits how the trade actually sells.
- Mobile-first CRM built for the rhythm of trade sales — meetings, FAM trips, trade-show conversations, follow-ups
- Live billing across five tiers — Premium Economy through First Class plus Charter team plans (5- and 10-seat)
- AI-assisted meeting preparation and intelligent post-meeting recap
- Team management for representation companies — Captain, First Officer, Cabin Directors
- Apple Wallet boarding-pass-style RepBud Real membership cards plus vCard contact sharing
- Native iOS and Android apps with a parallel web dashboard for managers
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