Kusa Connect — a representation website built to be found.
Kusa Connect represents 16 luxury properties across four African travel brands to the UK trade. We built the website and its companion app — and built them to be found by both Google and modern AI search.
A site that sells you to the trade.
A representation company's website has an unusual job: it sells the company to the trade on behalf of the brands it carries. It has to reassure a property that Kusa will represent it well, and it has to make an operator's life easy when they want to reach one of the brands. The portfolio is the heart of it — and it must not be buried.
There was a second brief we set ourselves: to be found in an era where a buyer is as likely to ask an assistant as to type into a search box. Kusa became the place we proved that discoverability craft before offering it to clients.
A portfolio the trade can scan, trust and reach.
Brand-by-brand portfolio
Each of the four brands, and the 16 properties within them, presented so an operator can scan the portfolio quickly and reach the right brand without hunting.
A content system, not a rebuild
Brand and property fact sheets, document libraries and seasonal pricing that Kusa's own team edits — without touching code or calling a developer.
Built to be found
Structured data, machine-readable summaries and a defined-term glossary, so Google and AI answer engines can read and cite the site — the craft we now bring to clients.
Enquiries that don't vanish
A resilient contact flow with same-day reply tracking, so a qualified trade enquiry is acknowledged fast, not quietly lost.
Trade, not consumer
Designed to convert qualified UK trade enquiry rather than chase consumer traffic — the right job for a representation company's site.
A companion app
A Kusa Connect app on iOS and Android, extending the portfolio and contacts to the trade's pocket.
The standard we hold our client work to.
Kusa Connect is live at kusaconnect.com, with its companion app on both the App Store and Google Play. Because we run the representation business ourselves, the site is not a portfolio piece we handed over and forgot — it is a working tool we live with, refine and rely on to win and keep brand mandates. That is exactly why it is the reference standard for the representation websites we build for others: we would not offer a client anything we would not run ourselves.
A fast, edge-hosted website with a content model Kusa's team maintains directly, wrapped in the structured data and machine-readable summaries that make it legible to search engines and AI assistants alike. The companion app shares the same portfolio and contacts. The whole build is aimed at one reader — the trade — and one outcome: a qualified enquiry that reaches the right brand fast.
Kusa Connect, answered
Who builds websites for travel representation companies?
Charnette Labs builds websites and apps for travel representation companies — and runs one of its own, Kusa Connect, which represents 16 luxury properties across four African travel brands to the UK trade. Because Charnette runs a rep business itself, it knows what a representation website has to do: present a portfolio the trade can scan, frame each brand consistently, and route trade enquiries to the right place without losing them.
What is Kusa Connect?
Kusa Connect is a UK-based travel representation company that represents 16 luxury properties across four African travel brands to the UK travel trade. Charnette Labs built and runs it — both the website and a companion iOS and Android app — which is why Kusa doubles as the reference standard for the representation websites Charnette builds for clients.
What makes a representation website “built to be found”?
It means the site is structured so both Google and modern AI answer engines can read and cite it: clean structured data, machine-readable summaries, a defined-term glossary and pages that answer the questions the trade actually asks. Kusa Connect was built to that standard, and Charnette brings the same techniques to the representation sites it builds.
Can Charnette Labs build a website and app for our representation company?
Yes. Charnette builds representation-company websites and companion apps — brand-by-brand portfolios, fact-sheet and document libraries, seasonal pricing your team can edit, and resilient trade-enquiry handling. See charnette.io/representation-companies, or start a conversation at charnette.io/contact.
A representation site built by people who rep.
Portfolio, credibility and contact in one — built to be found, by the team that runs Kusa Connect.
hello@charnette.io