Technology for rep companies built by people who have been one.
We understand representation because we have lived it. CRM, client-facing apps, property websites and reporting tools — built for the way rep companies actually work.
We know the rep business. Completely.
Charnette Labs was founded by a luxury tourism representative with years of experience selling African safari lodges and hotels to the UK travel trade. We built RepBud — the AI sales companion for travel sales professionals — because we experienced firsthand the gap between what rep companies need and what generic CRM tools offer.
Whether you need a CRM to manage your trade contacts across 500 travel agents, a client portal where your properties can access reports, a mobile app to log meetings at trade shows, or a portfolio website that reflects the quality of the properties you represent — we understand the brief before you even explain it.
Client Reporting
Automated activity reports generated from your interaction logs — ready for lodge owners and hotel groups without manual compilation.
Mobile CRM
Log meetings at trade shows on your phone. Voice notes, photos of handwritten cards — all matched to the right contact automatically.
Portfolio Websites
Professional website representing your full portfolio of properties — with individual lodge pages, trade resources and booking integration.
Built by people who have run the rep relationship.
A representation company is, in essence, a trusted bridge — carrying the brands you represent to the trade buyers who matter, and doing it credibly enough that both sides rely on you. That is a specific and demanding business: you are judged on the strength of your portfolio, the depth of your trade relationships and your responsiveness, all at once. Generic web and software agencies have never lived inside that relationship and build tools that miss what it actually requires.
We have been on every side of it. We build websites and technology for representation companies that present your portfolio with credibility, support the trade relationships you live on, and give your team the tools to manage the rep cycle properly. We also built RepBud, the sales companion for travel reps — which is about as direct as proof of understanding gets.
Portfolio with credibility
Your portfolio is your pitch. We build sites that present the brands you represent with the depth and credibility a trade buyer needs to take them — and you — seriously.
Tools for the rep cycle
Representation runs on relationships and follow-through across shows, trips and long cycles. We build technology that supports that work, so nothing falls through the cracks between your brands and your buyers.
We built RepBud
RepBud is the sales companion built for travel reps, by us. There is no clearer proof that we understand the representation business from the inside — and that understanding shapes everything we build for rep companies.
How is technology for a rep company different?
A rep company is judged on its portfolio, its trade relationships and its responsiveness all at once. The website and tools have to present brands credibly and support a relationship-driven cycle — something generic agencies, who have never run that relationship, consistently miss.
Do you really understand the representation business?
We have been on every side of it and built RepBud, the sales companion for travel reps. The rep cycle, trade relationships and the pressure of carrying brands to buyers are familiar — and shape what we build.
Can you present the brands we represent properly?
Yes. We build portfolio structures that give each represented brand the depth and credibility a trade buyer needs, while presenting your company as the trusted bridge it is.
Global flagships · regional trade shows · FAM trip · global tourism trade associations · regional trade associations — read the full tourism trade glossary →
Sales, marketing & representation · DMC websites · Tour operator websites · PR & media technology
Your rep company deserves technology that understands the trade.
From a single-person rep operation to a multi-property representation agency — we build the tools that let you focus on selling, not on admin.
hello@charnette.io