What is the open rate for push notifications vs email?

Push notifications typically achieve 90%+ open rates compared to 18-22% for marketing emails in the travel industry. That means roughly 4-5x more people actually see your message.

How much do push notifications cost to send?

Once the system is set up, sending push notifications costs nothing per send. There is no per-message fee unlike email marketing platforms. You pay a one-time setup fee and optional monthly management.

Who can I send push notifications to?

Anyone who has opted in to receive push notifications from your website or app — the agents, partner operators and trade contacts in your network. We set up opt-in flows on your website that grow your subscriber list over time.

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Stop sending newsletters nobody reads.

Push notifications reach your trade network — agents, partner operators, sales contacts — directly on their lock screen with a 90%+ open rate. Your email newsletter averages 20%. The maths is simple.

Set Up Push Notifications → See the Comparison

The Honest Comparison

Email newsletter vs push notification.

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Email Newsletter

18%

Average open rate in travel industry

✗ Lands in a crowded inbox

✗ Competes with hundreds of other emails

✗ Easily filtered to Promotions tab

✗ Takes hours to design and write

✗ Cost per send adds up fast

✗ Unsubscribes reduce your list over time

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Push Notification

90%+

Average open rate across web and app push

✓ Appears directly on the lock screen

✓ Impossible to scroll past unnoticed

✓ Delivered instantly — zero delay

✓ Write it in under 2 minutes

✓ Zero cost per send

✓ Subscriber list grows with your traffic

What It Looks Like

Your message. Their lock screen. Right now.

Push notifications appear at the top of the screen the moment you send them. On desktop. On mobile. Through Chrome, Safari and Firefox — with no app required.

We set up the entire system — opt-in flow on your website, notification templates, scheduling tools and analytics. You send the message. We handle the rest.

Get Push Notifications Set Up →

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The Sandpiper Hotel

3 rooms available this weekend. Book direct and save 15%.

now

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Ntando Private Reserve

Last 2 tents — October half-term. Bush & River camp.

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Your safari starts tomorrow

Pack light, neutral colours. Your transfer is confirmed for 08:00.

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Flash offer — tonight only

Acacia Private Lodge · 7 nights. Valid until midnight.

Use Cases

Six ways tourism businesses use push notifications.

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Last-Minute Availability

A cancellation opens up. Send a push in 60 seconds and let your trade network know before the gap costs anyone a booking.

"3 nights just freed at Tamboti — special trade rate — limited availability. Book by midnight."

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Pre-Arrival Communications

Reach travellers 48 and 24 hours before arrival with packing tips, transfer details and check-in info.

"Your safari starts tomorrow. Pack neutral colours. Transfer confirmed 08:00."

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Seasonal Offers

October half-term, summer holidays, shoulder season — targeted offers to your opted-in subscriber list.

"Half-term special: 3 nights from £480pp all-inclusive. Valid this week only."

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Post-Stay Engagement

Stay top of mind with past clients and trade partners for their next trip. Repeat business converts at 3x the rate of new enquiries.

"It was wonderful having you. Leaving a review takes 2 minutes and means the world."

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Loyalty & Rewards

Exclusive rates for loyal clients, early access to new experiences, anniversary recognition. Push makes it personal and immediate.

"Welcome back. As a returning guest, your exclusive rate is waiting."

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Event & Experience Alerts

New experience launched? Special dinner event? Festival nearby? Push gets the word out instantly.

"New: Sundowner bush walks added for October. Limited spaces. Book now."

Common Questions

Push notification FAQs.

What's the open rate for push notifications vs email? +

Push notifications typically achieve 90%+ open rates compared to 18–22% for marketing emails in travel. That's roughly 4–5x more people actually seeing your message.

Do recipients need to download an app? +

No. Web push notifications work directly through a guest's browser — Chrome, Safari, Firefox — on both desktop and mobile. No app download required. App push requires your own branded app, which we also build.

How much does it cost to send a push notification? +

Once the system is set up, sending push notifications costs nothing per send. No per-message fees. You pay a one-time setup fee and optional monthly management.

Can I send to past clients? +

Anyone who has opted in to receive push notifications from your website or app will receive your messages. We set up opt-in flows that grow your subscriber list with every website visit.

Is it GDPR compliant? +

Yes. Push notifications require explicit opt-in consent — recipients actively click "Allow" to receive them. This makes them fully GDPR compliant, with clear consent on record.

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Ready to reach your audience where they actually look?

We'll set up your push notification system — web and app — with opt-in flows, templates and analytics. Drop us a message.

hello@charnette.io