Sales and marketing technology built for tourism by people who know the trade.
We have sat in the sales meetings, managed the trade relationships and run the marketing campaigns. The technology we build reflects how tourism sales and marketing actually works.
We understand the tourism sales cycle. Completely.
Tourism sales and marketing is unlike any other sector. The B2B sales cycle — building relationships with tour operators, training travel agents, attending global flagship and regional trade shows, managing FAM trips, keeping your brand front-of-mind through seasons of varying demand — requires specific tools. Generic CRM and marketing platforms were not built for this world.
Charnette Labs builds the websites, CRM tools, trade portals and push notification systems that tourism sales and marketing teams actually need — informed by the founder's nearly two decades of first-hand experience managing major accounts, attending trade shows and driving bookings for African safari properties.
Sales Enablement
Trade portals, rates tools and contact management — everything your sales team needs to keep tour operators and travel agents selling your brand.
Push Marketing
Replace newsletters with push notifications. 90%+ open rates, delivered to the lock screen, free per send. Ideal for availability alerts and seasonal campaigns.
Conversion Websites
Fast, beautiful websites built to convert trade enquiries and direct business — with B2B and B2C sections that serve different audiences without compromise.
Tools shaped by how the trade actually sells.
Tourism sales is a relationship business with a long, complex cycle — trade shows, FAM trips, follow-ups that stretch over months, and a web of partner relationships that no generic CRM was ever designed to hold. Most sales and marketing tools are built for software companies or retail, and they force a travel sales team to bend their world to fit the software. The result is tools that get half-used and abandoned, and pipeline that lives in someone's head or a spreadsheet.
We build sales and marketing technology around how tourism sales really works, because we have done the job. That means tools that track trade relationships through their genuine cycle, support the rhythm of shows and FAM trips and follow-ups, and put the right information in front of a salesperson at the moment they need it. We also built RepBud, the sales companion for travel industry representatives — proof that we understand this world from the inside.
Built for the trade cycle
Tourism sales runs on shows, FAM trips and long follow-up cycles, not quarterly retail funnels. We build tools that fit that rhythm, so your team actually uses them rather than working around them.
Relationships, not just leads
Trade business is built on relationships maintained over years. We build technology that helps your team track and nurture partner relationships properly, not just log one-off leads into a generic pipeline.
Proven in the field
We built RepBud, the sales companion for travel reps, so we are not guessing at what a tourism sales team needs. That hands-on understanding shapes every tool we build for sales and marketing.
Why not just use a generic CRM?
Because generic CRMs are built for other industries and force a travel sales team to bend their world to fit. Tourism sales runs on shows, FAM trips and long relationship cycles — we build tools that fit that reality, which is why they get used instead of abandoned.
Do you understand how tourism sales teams work?
We have done the job and built RepBud, the sales companion for travel reps. The rhythm of shows, FAM trips, follow-ups and partner relationships is familiar territory, and it shapes everything we build.
Can you build tools for our specific sales process?
Yes. Rather than force a one-size-fits-all platform on you, we build around how your team actually sells, so the technology supports your process instead of fighting it.
Your sales and marketing team deserves technology that understands the trade.
From a boutique safari lodge to a major hotel group — we build the tools that make tourism sales and marketing teams more effective.
hello@charnette.io