We have sat in the sales meetings, managed the trade relationships and run the marketing campaigns. The technology we build reflects how tourism sales and marketing actually works.
Tourism sales and marketing is unlike any other sector. The B2B sales cycle — building relationships with tour operators, training travel agents, attending WTM and Indaba, managing FAM trips, keeping your property front-of-mind through seasons of varying demand — requires specific tools. Generic CRM and marketing platforms were not built for this world.
Charnette Labs builds the websites, CRM tools, trade portals and push notification systems that tourism sales and marketing teams actually need — informed by the founder's 15+ years of first-hand experience managing major accounts, attending trade shows and driving bookings for African safari properties.
Trade portals, rates tools and contact management — everything your sales team needs to keep tour operators and travel agents selling your property.
Replace newsletters with push notifications. 90%+ open rates, delivered to the lock screen, free per send. Ideal for availability alerts and seasonal campaigns.
Fast, beautiful websites built to convert both direct guests and trade enquiries — with B2B and B2C sections that serve different audiences without compromise.
From a boutique safari lodge to a major hotel group — we build the tools that make tourism sales and marketing teams more effective.
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