What is the open rate for push notifications vs email?

Push notifications typically achieve 90%+ open rates compared to 18-22% for marketing emails in the travel industry. That means roughly 4-5x more people actually see your message.

How much do push notifications cost to send?

Once the system is set up, sending push notifications costs nothing per send. There is no per-message fee unlike email marketing platforms. You pay a one-time setup fee and optional monthly management.

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Stop sending newsletters nobody reads.

Push notifications reach your guests directly on their lock screen with a 90%+ open rate. Your email newsletter averages 20%. The maths is simple.

Set Up Push Notifications → See the Comparison

The Honest Comparison

Email newsletter vs push notification.

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Email Newsletter

18%

Average open rate in travel industry

✗ Lands in a crowded inbox

✗ Competes with hundreds of other emails

✗ Easily filtered to Promotions tab

✗ Takes hours to design and write

✗ Cost per send adds up fast

✗ Unsubscribes reduce your list over time

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Push Notification

90%+

Average open rate across web and app push

✓ Appears directly on the lock screen

✓ Impossible to scroll past unnoticed

✓ Delivered instantly — zero delay

✓ Write it in under 2 minutes

✓ Zero cost per send

✓ Subscriber list grows with your traffic

What It Looks Like

Your message. Their lock screen. Right now.

Push notifications appear at the top of the screen the moment you send them. On desktop. On mobile. Through Chrome, Safari and Firefox — with no app required.

We set up the entire system — opt-in flow on your website, notification templates, scheduling tools and analytics. You send the message. We handle the rest.

Get Push Notifications Set Up →

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The Sandpiper Hotel

3 rooms available this weekend. Book direct and save 15%.

now

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Ntando Private Reserve

Last 2 tents — October half-term. Bush & River camp.

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Your safari starts tomorrow

Pack light, neutral colours. Your transfer is confirmed for 08:00.

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Flash offer — tonight only

Acacia Private Lodge · 7 nights from £2,800. Valid until midnight.

Use Cases

Six ways tourism businesses use push notifications.

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Last-Minute Availability

A cancellation opens up. Send a push in 60 seconds and fill the room directly — no OTA commission.

"3 nights just freed at Tamboti — special rate for past guests. Book by midnight."

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Pre-Arrival Communications

Reach guests 48 and 24 hours before arrival with packing tips, transfer details and check-in info.

"Your safari starts tomorrow. Pack neutral colours. Transfer confirmed 08:00."

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Seasonal Offers

October half-term, summer holidays, shoulder season — targeted offers to your opted-in subscriber list.

"Half-term special: 3 nights from £480pp all-inclusive. Valid this week only."

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Post-Stay Engagement

Thank guests, request reviews, and stay top of mind for their next trip. Past guests convert at 3x the rate of new visitors.

"It was wonderful having you. Leaving a review takes 2 minutes and means the world."

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Loyalty & Rewards

Exclusive rates for returning guests, early access to new experiences, anniversary recognition. Push makes it personal.

"Welcome back. As a returning guest, your exclusive rate is waiting."

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Event & Experience Alerts

New experience launched? Special dinner event? Festival nearby? Push gets the word out instantly.

"New: Sundowner bush walks added for October. Limited spaces. Book now."

Common Questions

Push notification FAQs.

What's the open rate for push notifications vs email? +

Push notifications typically achieve 90%+ open rates compared to 18–22% for marketing emails in travel. That's roughly 4–5x more people actually seeing your message.

Do guests need to download an app? +

No. Web push notifications work directly through a guest's browser — Chrome, Safari, Firefox — on both desktop and mobile. No app download required. App push requires your own branded app, which we also build.

How much does it cost to send a push notification? +

Once the system is set up, sending push notifications costs nothing per send. No per-message fees. You pay a one-time setup fee and optional monthly management.

Can I send to past guests? +

Any guest who has opted in to receive push notifications from your website or app will receive your messages. We set up opt-in flows that grow your subscriber list with every website visitor.

Is it GDPR compliant? +

Yes. Push notifications require explicit opt-in consent from guests — guests actively click "Allow" to receive them. This makes them fully GDPR compliant, with clear consent on record.